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The House of History with Dereon

by Christine laug
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The house of dereon is one of the most popular clothing line in the world yet the most controversial. The house of dereon became popular not only because of its design, but also because of its founder. The house of dereon is a fashion clothing line that was founded by none other than the five time Grammy Award-winning American R&B singer Beyoncé Giselle Knowles.

Other than being a singer, songwriter, record producer, music video director, actress and dancer, Beyoncé Knowles is also known as a fashion designer. The house of dereon was founded and inspired by the three generation of Knowles, Beyoncé Knowles, Tina Knowles and Agnèz dereon.

The house of dereon style and concept is inspired by three generations of women in their family, with the name "dereon" paying tribute to Beyoncé's grandmother, Agnèz Deréon. House of dereon was announced to the media in September on the year of 2004, by Tina and Beyoncé Knowles.

While Beyoncé was still performing in the group Destiny's Child, her mother Tina would design outfits, especially when the group was first starting out and did not have much money or access to designer clothing lines. Part of what called attention to Destiny's Child, besides their obvious talent, was their unique fashions.

The house of dereon style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members. The house of dereon was first introduced on The Oprah Winfrey Show, and on The Tyra Banks Show.

In an interview with Beyoncé on the Ebony Magazine, she said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation". The house of dereon mixes hip-hop influences, such as its use of denim, with ultra feminine flourishes like embroidery and ruffles.

And because of this, the house of dereon has claimed the top spot when it comes to fashion clothing. If you want to know more about house of dereon, then visit www.streetzwear.com.

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Christine laug

arniza24@gmail.com
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