"What Is Market America?"
by Tom Childs
Stop Trading Hours for Dollars




You may have heard alot about Market America lately, but are still not sure what the company is all about.

As their new logo states, Market America is built on product, and powered by people. Market America's mission centers on revolutionizing the way consumers shop for products and services.

Market America is a dynamic and innovative product brokerage and Internet marketing company specializing in One-to-One Marketing and Mass Customization. They are a thriving multinational corporation with annualized retail revenues approaching $550 million and over 150,000 Distributors worldwide. Headquartered in Greensboro, North Carolina, the Company employs over 400 people globally - including operations in Canada, Australia, Hong Kong, and Taiwan.

The company markets a wide variety of high quality, market-driven products and services through a system of Independent Distributors and UnFranchise® Owners. With a perfected, standardized and uniform structure, the UnFranchise Business Development System combines the strengths of franchising with the power of One-to-One Marketing. The result - a stable and profitable business allowing any individual to achieve financial independence and time freedom.

Each UnFranchise Owner manages an organization of Customer Managers who provide products and services to the end consumer. Each Customer Manager maintains a one-on-one relationship with a small portfolio of customers. Through this relationship, the company surveys the customer to find out what product and services they want and need. The company then uses this data to identify manufacturers that create the desired products. Not only does the company know what products people want, it also knows exactly which customer want it.

By simply supplying people with the products they want and need, Market America is pioneering the new distribution model of the future - and it is all facilitated through the ease of the Internet combined with the power of people. Market America is the One-to-One Marketing pioneer and leader and they are to One-to-One Marketing what Microsoft is to computerization and McDonalds is to franchising.

What is an Unfranchise Business?

This powerful system provides the benefits and support of franchising without the weaknesses like fees, monthly royalties and territorial restrictions.

A stable and lucrative business plan, an UnFranchise business features:

-Systemization, standardization and uniformity -State of the art management systems -Merchandising and marketing tools -Growing visibility -Multiple business locations -Cohesive training and support structure -Minimal startup costs -Little to no risks

From their first day in the business, distributors are equipped with a detailed plan of action, custom web portal, and valuable tools, reports, and services through the UnFranchise Management System. Market America provides the products and services, creates the marketing materials, and handles the shipping and distribution. Ninety percent of the administrative and operational aspects of an UnFranchise Business are handled by the company. This allows the Distributor to concentrate on customer satisfaction.

Binomial Marketing

Market America's Binomial Marketing System with the Management Performance Compensation Plan (MPCP) is the most lucrative and realistic compensation plan ever created. The MPCP is based on what the individual can actually and realistically implement. It eliminates the pitfalls associated with traditional direct selling, multi-level marketing (MLM) and other similar programs. The MPCP pays Distributors weekly and allows for unlimited expansion. Binomial Marketing and the MPCP are so powerful that no other company has been able to successfully duplicate it.

The Mall without Walls®

With over 700 exclusive products and services, Market America's Mall without Walls® gives UnFranchise Owners access to numerous multi-billion dollar industries. Without the burden of manufacturing, the company moves with the marketplace. The Product Brokerage System insulates the company and the Distributor from vulnerability as a result of swings in the marketplace.

An UnFranchise Business does not rely solely on the sales of any one product or service, thus resulting in short-term and long-term stability and profitability. Whatever the newest or emerging trend is, Market America is able to capitalize on it. This insures that the company is always providing products and services in the highest demand.

Close Customer Relationships

One-to-One Marketing and Mass Customization represents the future of business, providing customers what they want, when they want it.

Identifying the products that customers want puts Market America in a better position to allocate its resources and creativity to produce solutions that will be readily embraced by consumers, instead of mass-producing products the company hopes will catch on in the marketplace. The result is mass-customized products (the mass production of individually customized goods and services) distributed through a One-to-One Marketing model.

Market America facilitates One-to-One Marketing to identify new products and services. The Web Portal serves as the primary mechanism used to survey, collect and analyze consumer information. As a product broker the company sources, develops and supplies these products directly to the consumer. The company, UnFranchise Owner and manufacturer are all interactive, providing customers exactly what they want and need!

A Distributor's Web Portal links their customers to the Mall without Walls® and Internet Partner Stores. Market America's Endless Shopping Experience offers customers over two million products from such popular retail entities as Disney, Wal-Mart, Target, Nordstrom, iTunes, Dell and Barnes & Noble, allowing consumers to shop through a seamless online interface. UnFranchise businesses function as virtual Amazon.com-like entities backed by caring and knowledgeable individuals.

Endless Possibilities

With a philosophy that people hate to be sold, but they love to buy, Market America combines the Internet "high-tech" with personal customer relationships "high-touch". These relationships foster building share of customer by providing a greater variety of products to a core group of customers, rather than single products to a vast number of individual customers.

Market America identifies the latest market-driven products and offers these products through word of mouth advertising...the most powerful form of advertising. The company and Customer Manager bring the product to the consumer instead of the consumer to the product - supplying rather than selling. Word of mouth advertising and One-to-One Marketing eliminate the high costs associated with penetrating and capturing market share.

Market America has the capacity to literally offer any conceivable product a consumer could want!

Changing the Face of Business

Business has to change and adapt itself to new realities if it wishes to survive. Old paradigms no longer apply. Especially in a world of technological advances and a selective marketplace that is demanding increased individual attention and product choice. The era of mass production and mass advertising has run its course. Market America is changing the face of business one customer at a time.

Shop Market America Here

Learn How To Start A Market America Unfranchise Here Here

Contact the Author

Tom Childs is a home business consultant and holds an MBA from the University at Buffalo. Visit Tom's Website:Click Here!

Tom Childs
Home Business Wealth Creation
thomaschilds@verizon.net
Site: http://www.marketamerica.com/tgc/

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