It sounds magical, doesn't it? Attracting leads, clients and sales to you effortlessly. In fact, it almost doesn't sound possible.
But the truth is, it IS possible, even if it isn't magic. It's all about good, solid marketing principles. And if you follow the below three keys, you'll be well on your way to experiencing that for yourself in your business.
So what exactly is that? Basically, it's the solution you provide presented from your ideal client's viewpoint. So, for example, let's say you're a business coach. Well, those are a dime a dozen. Instead, what if you specialize in helping women entrepreneurs get over their blocks to making more money in their business. See how more powerful that is? And how it can magnetically attract your ideal clients to you?
Or let's say you're a fitness and nutrition expert. Yawn. But what if you specialize in helping women with hormonal issues lose weight. Ah, much more powerful.
In addition to attracting your ideal clients to you, you'll also notice these also position yourself as an expert. After all, if you have such a specialty, then you must be an expert. And of course, people would much rather do business with experts.
I know, I know. You get tired of saying it. You're sure other people must be tired of hearing it. But if you're not consistent, if you tweak a little here, a little there, maybe edit it here, you're not getting the full power of it out there.
Look, even your most loyal clients aren't going to get sick of hearing your message. Why? Because they really don't "hear" it as much as you think they do. People are busy with their own lives, and they really aren't paying as much attention to you as you think they are. So if you don't repeat it and repeat it consistently, then you run the risk of people not remembering what you stand for, or maybe being confused about it; and if they don't remember or are confused, they're not going to invest with you or recommend you or anything else.
And don't just repeat it in the same places, find different ones. Get your message out there in as many ways as you possibly can. (Just as long as those places are where your ideal clients hang out.) Online. Offline. Networking events. Speeches. Podcasts. Etc.
In fact, here's the place where you can be creative. Find new and different ways of getting your message out there, and do it as frequently as possible. Because the more often your ideal clients stumble across your message, the more likely it is when they're ready to make a change, they'll reach out to see how you can help them.
Michele PW (Michele Pariza Wacek) is your Ka-Ching! Marketing strategist and owns Creative Concepts and Copywriting LLC, a premiere direct response copywriting and marketing company that helps entrepreneurs attract more clients, sell more products and services and boost their business. To grab your FREE "Ka-Ching! Business Kit" with a FREE CD visit http://www.MichelePW.com/freecd
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