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The MOST Powerful Marketing and Advertising on the Planet!

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It sounds too simple to be true, but it really is... A well-targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet! A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business's phones to literally be ringing off the hook!

The next big question that arises, "How do you go about writing a quality press release that will grab the attention of the media and your particular audience?" Here are some tips to help you succeed:

  • Pick a "Newsworthy" Angle. Press releases are not an advertisement. Do not try to sell your product or service. Do not use "hype" in press releases. Instead give the media what they want and they will give you what you want. Now, what the press and media really want is a story! Just provide the Who, What, When, Where and How with regards to the uses of your products and/or services in a story format. Show examples of ways that people have used your products and services to their benefit. If you can include some emotions in your story all the better. Ask yourself: "Would this be something that I might read in a newspaper?"

  • Get a Good Start. The headline and the first few sentences of the first paragraph are the absolutely most important part of the press release. If you don't catch the reader's interest here you will lose your audience. The best way to do this is to use your most hard-hitting information FIRST rather than build to a climax. This may be opposite to what you would normally do when writing other material - but it does work! What follows in your press release are the details that SUPPORT your story or theme.

  • Write to the Media. Remember, a journalist, editor or reporter, not necessarily a client, is reading your press release. It's not your job to sell them your product or service. It IS your job to give them an interesting story or piece of news that they will be happy to share and announce to their audience.

  • Keep your release short and to the point. It should contain no more than about 500 words and no more than two pages.
Include your contact information. Provide full contact name, company name, full address, phone number, email address and Web site URL. The contact name should be someone who is knowledgeable and available to answer any questions by media members such as editors, reporters and journalists.

Targeted press releases to the media have helped thousands of companies succeed. They are the most powerful form of marketing and advertising on the planet! Remember: One article is all it takes!

For more information on how you can get a quality targeted press release written or have your press release distributed to the targeted media contacts in our 600,0000 press and media contact database, please visit our Advanced PR department at Majon International.

Matthew Hesser is President and CEO of Majon International, one of the most popular internet marketing and advertising companies on the internet located at: http://www.majon.com To get a high quality targeted press release written and/or distributed to the press and media, as well as get GUARANTEED media and press coverage for your business please visit: http://www.advanced-pr.com

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Award-winning Online Marketing Strategist Ellen Britt is the co-founder of Marketing Qi (www.MarketingQi.com), helping savvy women entrepreneurs develop the business strategies they need to get the success they want. Ellen specializes in mentoring her clients to envision their businesses strategically and then guides them to combine the results with a custom, highly leveraged business model designed to produce immediate cash flow and continued profits. Drawing on her 22 years experience in emergency medicine, Ellen has honed her interviewing skills to a fine edge and has had the opportunity to interview many of the most well known names in internet marketing and self-development. Her training has also given her the gift of a precise, systematic way to analyze and solve business problems. She’s facilitated over a thousand of hours of teleclasses and is an expert at selling her high-ticket programs via preview teleseminars and in one-on-one phone conversations. In addition to her two decades of experience as a physician assistant, Ellen holds a master’s in psychology and a doctorate in biology. She’s professionally trained in hypnosis and guided imagery and uses these skills extensively with her high-end clients to help them achieve breakthrough business results. Ellen lives and works near Atlanta, Georgia. Meet Ellen...

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